Nerds

You are probably think I am going to talk about a certain sort of people well I'm not. Advertising companies always say that you have to have a great name to sell your product. Well there is proof that this is not true in the wonderful candy Nerds. I am eating them currently and thought this really isn't a great name but a great candy. You can dispute they may sell more if they they were named something cooler like Halo bites, but does the name really matter that much. There is one thing I did not want to try because of the name once though, they were squid balls from an oriental market. The taste matched the name. Now if they had called those halo bites I would have eagerly tried them. So maybe the name helps you buy the first time but it doesn't provide consistent buying. The taste does.